Category Archives: Real Estate Systems

6 Easy Steps To Grow Your Real Estate Blog

If you’re like many agents today, you realize how powerful real estate blogging has become.  Blogging gives you an opportunity to build an audience that you can translate into sales.  It also gives you the opportunity to improve your site’s organic search engine rankings through backlinking and content syndication.  In an ever changing SEO landscape, many experts agree that the most sustainable strategy to building and maintaining your organic rankings, is through content curation like blogging.

Before we can address the external factors of marketing your blog post we have to address a key element related to the post itself, a picture.  Every blog post, at a minimum, should have a featured image associated with it. The featured image is very important because when you post links to your blog on Facebook, Pinterest, StumbleUpon, etc. your user interaction increases dramatically if there is a picture associated with your link.  In another words, people click links more often when there is an associated picture with it.  When choosing an image be very careful when using “free” images because they could be copyrighted.  If you don’t have your own picture to use for your real estate blog post, you can use sites like istockphoto.com and gettyimages.com to purchase royalty free images that are related to your subject matter.

Once your post has gone live it’s time to announce it to the world. Here are 6 steps to help you market your real estate blog post:

 1. Tweets & Schedule Tweets

Send out your initial tweet announcing your new post.  Schedule a tweet with a link to your blog post every six hours for the first twenty four hours.  Make sure to include relevant hashtags.  Using a URL shortening service like Bit.ly is a great tool for not only shrinking long URL links for Twitter post, but it also gives you tracking analytics. Here is an example:

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2. Announce Your Post on Facebook

When posting to your personal or business page, make sure to write a short description with a strong call to action and include your link.  Facebook now supports hashtags just like twitter, so include those relevant to your blog’s topic.  In addition to posting on your own pages, consider posting in pertinent user groups.  Just make sure to review the Facebook Group’s posting guidelines so that you’re not spamming the members.

 3. Send A Broadcast Email To Your Followers

 Send a short email to your blog’s followers with a link to your post.  I recommend including a scaled down version of your featured image in the email to increase your link’s click rate.  Using an email marketing platform like MailChimp, InfusionSoft, or AWeber makes short work of this task.  These platforms also provide you with a rich set of analytics that you will not get otherwise.

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 4. Share On Your Other Social Media Profiles

So you’ve posted links to Twitter and Facebook, but don’t forget about all of your other social media outlets.  Make sure to post backlinks on Pinterest, LinkedIn, and Google+ too.

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5. Bookmark Your Post

Bookmark it on StumbleUpon, Reddit, and Digg.  These sites are a great way to drive more relevant traffic to your post.

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6. Ping Your Post

The last step is to ping your post.  Many blog specific platforms like WordPress have automatic pinging built-in, but if your site doesn’t have this feature you can use a free service like Ping-O-Matic.  Basically, pinging alerts search engines and other sites that you have made a new post, which can help with content syndication.

Generate More Buyer and Seller Leads Using Targeted Facebook Real Estate Ads

Targeted Facebook real estate ads are a hot topic in many real estate forums these days.  I see many “gurus” regurgitating basic methods of geotargeting users to increase engagement, but there is another way to more precisely target buyers and sellers that you have probably never heard of.

Let’s say that Maria is an agent working in an area of the country that has a strong military presence like Norfolk, Virginia.  It’s just been announced on the local news that a Navy aircraft carrier is being relocated from San Diego to Norfolk.  That means several thousand sailors, their families, and numerous support personnel are going to be relocating with the ship too.  Maria recognizes this as a great sales opportunity, but how is she going to market her relocation services to those families?  Yep, you probably guessed it…very targeted Facebook ads!

Like Maria, at this point you’re probably wondering how to go about targeting a very specific group of people on Facebook.  The key here is the word “group”.  If you didn’t already know, Facebook has thousands of groups based on interest.  Facebook groups can have open or closed membership.  An open group means anyone can join, while closed groups require approval by the group administrator in order to join.  What’s interesting about Facebook groups is that you can obtain the unique Facebook ID (UID) for each member, regardless of whether the group is open or closed, using a very cheap software tool like Facebook Group Snatcher.

So Maria downloads and installs the Facebook Group Snatcher browser plugin, and the Facebook Ads Power Editor.  With these two tools she now can get to work making a very targeted list of users.  The first thing Maria does is watch the short training videos provided by Facebook Group Snatcher.  A few minutes later Maria is searching for groups that are relevant to the aircraft carrier.  She finds that their are 20 different groups (e.g., ship spouses, ombudsmans, family support, chiefs, etc.).  Maria makes quick work of harvesting the UIDs from each group. When she finishes she has 4670 Facebook users who have a highly relevant connection to the ship that’s relocating.

Once Maria has cleaned up the list of UIDs and removed any duplicates, she logs into the Facebook Power Editor and sets up a new Audience.  The Audience feature allows Maria to display her Facebook relocation ads just to the 4670 people she has entered into her new audience.  In addition, Maria uses Facebook’s tracking pixel on her website so she can track conversions and precisely measure ROI.

The example of military relocation is just the tip of the iceberg in terms of how you can employ this targeted marketing method.  Another obvious aspect to this method is that it allows you to craft very specific ad copy that speaks to your audience, which will result in higher click thru rates, more conversions, and an overall higher ROI.

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How to create systems to grow your real estate business

If your goal is to build a successful real estate business, then it’s imperative that you make systems development a priority.  Owning a successful real estate business is really about developing and owning successful systems, then leveraging others to work within those systems.  Effective efficient systems make a real estate business highly profitable, scalable, and sellable.

When it comes to developing real estate business systems there are many approaches.  These are three ways to accomplish systems development:

1. Self Development

Working in real estate is a juggling act.  There are many aspects of the business that have to be balanced simultaneously.  Naturally, this causes agents to work intuitively to get things accomplished.  However, in order to have a system it’s critical that the steps and procedures used to accomplish tasks be documented from beginning to end.

A great way to get started is to pick a process that you could have someone else complete and write down step-by-step directions how to complete the task (e.g., transaction coordination).  Document everything regarding which software you use, how files are named and saved, and how decisions are made.  The more comprehensive you make your documentation the less time you will spend in the future answering how-to questions from employees or outsourcers.

Many processes in real estate can have associated problems.  If the process you’re documenting is problematic, make sure you develop a methodical set of problem solving instructions.  Don’t assume solutions are obvious (i.e., common sense), or that the person working on them has good deductive reasoning skills.  Spell it out very clearly for them!

2. Hire A Coach

Ever wonder why world class athletes and organizations have coaches when they already have so much talent?  They hire coaches because they realize a coach already has blueprints for success.  Coaches save you immense amounts of time and money, show you the pitfalls along the road to success, and help hold you accountable to your goals.  If you’re willing to follow the guidance of a coach, the time savings and intelligence they can provide you with is extremely valuable. If you’re interested in coaching you can setup a free call with us to see if coaching makes sense for you.

3. Join A Successful Team

If self development and coaching are not options that appeal to you, then joining a successful real estate team may be a good alternative for obtaining business systems intelligence.  It’s like one of my favorite sayings; “To get better, you have to play better.”  While you will have to give up part of your commission to the team, the value and education of working within effective systems, along with mitigating risk of all out failure, is well worth it.

Get Started Today

Creating successful systems can involve a lot of trial and error, and it can become very costly. What’s even more expensive is the associated opportunity cost from not taking action.  Developing systems for your real estate business is imperative to capitalizing on growth opportunities.  The great military philosopher SunTzu said “Opportunities multiply as they are seized.”  By starting today you are proactively positioning yourself and your business to take the steps required to reach success.  At the same time you bring death to procrastination, a thief of your success.